Novri Andini Zahirah is Master of Science in Management student with research interests in consumer behavior, digital marketing, AI in management, and sustainability. She was awarded 3rd place for Best Paper at the International Graduate Student Conference on Economic Development for research highlighting sustainability practices in MSMEs. Passionate about bridging technology and responsible business, Novri actively explores how digital innovation can support sustainable consumer practices and strategic decision-making in management.
Ms. Novri Andini Zahirah
Presentation Title: Smart Minds, Human Touch: Roles of Perceived Intelligence and Anthropomorphism in E-Commerce Chatbot Continuance Intention
Universitas Gadjah Mada, Indonesia
Past Speaker