Dr. Ikrame SELKANI was born in Morocco. She holds two PhDs: the first in “Heritage” from the University of Cordoba Spain and a second in “Sustainable Management” from the University of Santiago de Compostela Spain. Currently, she is an Associate Professor at Cenise University Center in Santander – Spain. Author of the book: The role of marketing in the success of entrepreneurial ventures (written in French). Speaker on various topics: Management, Marketing, Culture, Heritage, Tourism…. in Morocco, France, Sweden, UK, USA…
Dr. Ikrame SELKANI
Presentation Title: The impact of a festival on improving the city image through city marketing. Case of Fez Festival of World Sacred Music – Morocco
Cesine University Center, Spain
Past Speaker