Prof.Dr. Chavis Ketkaew is an assistant professor of management, affiliated with the Center for Sustainable Innovation and Society, International College, Khon Kaen University, Thailand. Although he pursued a Ph.D. in Applied Economics, his expertise covers extensive research areas related to innovation management. His research interests involve new product development, product concept ideation including foods and digital platforms, business process transformation, consumer behavior, and UX research.
Prof. Dr. Chavis Ketkaew
Presentation Title: A Multigroup Structural Equation Approach for Understanding E-commerce Airfare Buying Behavior: Demographic Segmentation
International College, Khon Kaen University, Thailand
Past Speaker