Ms. Rebeka Anna Pop is a PhD student, an Associate Teacher, and a Scientific Research Assistant at the Department of Marketing, Babeș-Bolyai University, Romania. She obtained a BA and MSc in Marketing from Babeș-Bolyai University. Her research focuses on m-commerce, e-commerce, and customer experience. She has been awarded several doctoral research scholarships at Romanian and Hungarian universities.
Ms. Rebeka Anna Pop
Presentation Title: State-of-the-art of Mobile Commerce Applications in Light of Customer Experience: Toward a conceptual Framework
Babeș-Bolyai University, Romania
Past Speaker