In response to the global Coronavirus pandemic, the oral speakers at the 10th ICMEH moved to virtual presentations. As a result, the ICMEH Organizing Committee has decided to host the entire conference online.
The Amsterdam session was scheduled to take place from 23 to 25 October 2020 and assembled a worldwide network of scholars from Netherlands, Germany, Poland, Latvia, Greece, Turkey, Indonesia, Egypt, and other countries. This edition addressed significant global challenges, with a focus on the initial economic effects of COVID-19. The research offered valuable data on steering remote work and HR-related issues, and it examined the rapid expansion of digital marketing and e-commerce as consumer behavior shifted. Key themes included: