Prof. Ljerka Sedlan König works at the University of Osijek as Associate Professor and has 25+ years of experience in research and teaching. Her PhD thesis focused on developing entrepreneurial mindset in students. Main areas of her research are challenges of ageing society, increasing employability of students, developing entrepreneurial behavior, entrepreneurship education and business communication.
Prof. Ljerka Sedlan König
Presentation Title: Aging in the Aisles: Uncovering the Motivations and Preferences of Older Customers
J.J. Strossmayer University of Osijek, Faculty of Economics in Osijek, Croatia
Past Speaker